Pan(パン)とLove（愛）で広がる幸せの輪「boulangerie panove ブーランジェリー パヌーヴ」

Spreading Happiness through Pan (Bread) and Love — “boulangerie panove”
Panove: A Beloved Bakery in Hida Takayama

Hida Takayama is home to many charming bakeries. Among them, we visited the beloved local favorite “boulangerie panove.”
The moment you open the door, you’re enveloped in the warm, toasty aroma of freshly baked bread — it’s hard not to take a deep breath and smile.
Inside, beautifully crafted breads are neatly displayed, and customers choose their favorites with joyful expressions.
In this cozy space, we had the chance to hear about the bakery’s philosophy and their recommended breads.

Discovering the Charm of “panove”

A Name Overflowing with Bread-Love

The name “Panove” comes from combining Pan (bread) and Love.
It reflects the heartfelt wish to “connect with many people through our love for bread.”
This sentiment is not only in the name, but also in the logo design.
The upward-spiraling swirl symbolizes connection and expansion, expressing their desire to cherish every encounter with their customers.
Interestingly, the name was chosen by the owner’s wife.
You can feel the warmth of their bond — even just hearing the name brings a smile to your face.

Passionate Craftsmanship That Stands the Test of Time

Celebrating over ten years since its opening in 2014, panove has earned its popularity through a deep dedication to breadmaking.
One standout feature is their unique baking style — always offering freshly baked bread.
Unlike many bakeries that bake everything first thing in the morning, panove carefully schedules the baking time for each type of dough.
This means you can enjoy fresh-out-of-the-oven bread even in the afternoon, which is a delightful surprise.
It’s clear that the owner’s wish — “I want customers to enjoy our bread in the best possible condition” — is truly at the heart of their craft.

The Atmosphere and Hospitality of the Bakery

As you step inside the bakery, your eyes are drawn to the beautifully arranged breads on a solid wood table.
Even the display space by the window is adorned with breads that look almost like art pieces, delighting visitors the moment they arrive.
Soft natural light pours in through the large windows, creating a warm and inviting ambiance.

Another part of panove’s charm lies in its heartfelt customer service.
The staff’s gentle and friendly manner brings even more warmth to the entire space.
For instance, when a customer can’t quite remember the name of a bread, the staff kindly and patiently helps them figure it out together.

It’s this kind of thoughtful attention that might just be the reason panove continues to be loved by the local community.

Staff Picks You Won’t Want to Miss

(All prices include tax)

A Classic Baguette to Savor the Aroma and Flavor of Wheat
From the first bite, you’ll be greeted by the rich aroma of wheat and the deep flavor that only comes from long fermentation.
The crust is crisp, while the inside is delightfully chewy—each bite releases more of its natural umami.
Made without dairy or eggs, this baguette lets the pure taste of the ingredients shine through.
● Baguette Rétro ¥300

Cream Bread Filled with Silky Housemade Custard
Bite into this soft, fluffy bread and enjoy the luscious, velvety custard that spills out from within.
Lovingly cooked over time, the custard has a silky texture like satin, with a gentle vanilla fragrance that fills your senses.
It’s the kind of flavor that brings both nostalgia and a sense of indulgence—heartwarming and absolutely delicious.
● Cream Bread ¥200

A Flaky, Buttery Croissant That’s Pure Bliss
Panove’s croissant is unforgettable once you’ve tried it.
That first crisp bite reveals a light texture, and the rich aroma of fermented butter is irresistible.
Perfectly balanced with a golden crisp exterior and a soft interior, every bite melts in your mouth with layers of buttery flavor.
Don’t miss their chocolate version, too—it’s always a winner.
● Chocolate Croissant ¥240
● Croissant ¥200

Local Ingredients, Local Flavor: Only in Hida-Takayama
Panove is also committed to creating breads that highlight the flavors of the Hida-Takayama region.

● Apple Pie (made with apples from Tadashi Kameyama Orchard)
● Tartine (featuring Takayama-grown Western leeks from Nomura Farm in Kokufu Town)
● Tear-Apart Bread with Sukuna Kabocha Pumpkin (using local pumpkin from Nyukawa Town)

With seasonal specialties appearing throughout the year, every visit offers something new and exciting.
Come explore the lineup and find your favorite!

Panove’s Initiatives: Growing Together with the Community

Panove places a strong emphasis on connecting with the local community by actively using regional ingredients. The bakery is also committed to reducing food waste from an SDGs (Sustainable Development Goals) perspective, working toward a more sustainable society.

To minimize waste from unsold baked goods, Panove participates in an online marketplace called rebake. Through this platform, leftover bread—often due to weather or other unpredictable factors—is bundled into assorted sets priced at ¥1,000 or ¥2,000. This initiative ensures that delicious bread is delivered affordably and without waste, contributing to the reduction of food loss.

In addition, Panove operates its own online shop where customers can purchase curated gift sets. Thanks to both platforms, anyone can enjoy Panove’s signature bread in the comfort of their home.

A Message from the Owner

“We believe that food is not just nourishment, but a part of our customers’ cherished memories.
‘That bread I had back then was so delicious’—we want to be the kind of bakery that leaves such warm memories in people’s hearts.
That’s why we treasure our regular customers and always welcome everyone with warmth and sincerity.”

Panove also deepens its ties with the community through participation in local bread markets and festivals, where they share warm, joyful moments with neighbors.
The owner shared a touching story about a customer who used to visit as a student and now returns as an adult from outside the prefecture—proof that the bakery continues to be beloved over the years and strengthens bonds with the local area.
The owner, who has built this past decade alongside the staff who have been there since the very beginning, now looks ahead to the next 10 years.
They hope to maintain a workplace where the current staff can continue working happily, nurturing each member with care and growing together.

“Walking this path with our staff and creating memories together with our customers—
that’s the future we envision for Panove.
All of us here sincerely look forward to welcoming you.”

They shared this message with a warm smile.